Massive Fitbit sale is live – shop the 4 best deals available today

That time has come around again when fitness goals are top of mind for many. While the start of a new year is an arbitrary milestone to kick off a new regime, a clean slate can make it easier to take that first step and build a new exercise habit. Clearly aware of this, Fitbit has launched new deals across several of its smartwatches and fitness trackers – with some down to record-low prices.

For beginners who don’t want to spend too much at this stage, you can comfortably start with the entry-level Fitbit Inspire 3 for $69.95 at Amazon US or £69 at Amazon UK. It’s a good basic option if you want to join Ruth in her experiment to try 10,000 steps per day instead of the gym.

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