Roku’s new 4K TVs are brighter – and use AI to automatically adjust for the best picture

In 2024, Roku will mark its 10-year run as the number one smart TV platform in the US, a ranking the company claims is based on the total number of hours streamed. But that’s not the only Roku landmark worth celebrating, as the company has announced the new Pro series, a lineup of mini-LED TVs in 55-, 65-, and 75-inch screen sizes that will arrive in stores this spring. 

Similar to the Roku Plus series TVs that the company introduced in 2023, the new sets feature a 4K QLED display panel with full array local dimming. And while the Plus series is a great budget 4K TV option, it has just-average peak brightness compared to the best TVs, a limitation that the mini-LED backlight on the new Pro series models will presumably improve upon.

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